Winter Courses | Rutgers University

576 Resource Development for Nonprofit Organizations

Resource Development for Nonprofit Organizations (20:834:576:W5:01386) (CANCELLED)
Class Dates: 12/23/22 & 1/3/23 - 1/13/23
Class Times: By arrangement
Instructor: Lin
Location: Canvas
Format: Online
Credits: 3

Emphasizes best practices and provides practical experience in resource development, including fundraising. Students will learn essential resource management skills, including strategic planning for annual giving, major gifts, and planned giving. Special attention is given to the following specific aspects of the fundraising process: prospect research, donor stewardship and retention, crowdfunding, case statements, direct mail, telephone solicitation, special events, lapsed donors, taxation and bequests, and capital campaigns.

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