Winter Courses | Rutgers University

301 Introduction to Marketing

Introduction to Marketing (29:630:301:W2:00431)
Class Dates: 12/23/2019 - 1/17/2020
Class Times: MTWThF, 1:00pm - 4:15pm
Instructor: Staff
Location: 1 Washington Park - Room 303
Credits: 3

Overview of marketing: the process of creating goods and services in response to consumer wants and needs.  Study of the marketing function in organizations.  Analysis of the marketing function of price, promotion, place, and product.

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