Winter Courses | Rutgers University

301 Introduction to Marketing

Introduction to Marketing (29:630:301:W2:01343)
Class Dates: 12/21/2018 - 01/18/2019
Class Times: MTWThF, 1:00pm - 4:15pm
Instructor: Alqahtani
Location: 1 Washington Park - Room 303
Credits: 3
COURSE DESCRIPTION:

Overview of marketing: the process of creating goods and services in response to consumer wants and needs.  Study of the marketing function in organizations.  Analysis of the marketing function of price, promotion, place, and product.

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